Building Companies from Ideation to Scale

On The Bliss Business Podcast, hosts Stephen Sakach, Michael Liwski, and Tullio Siragusa interview Bruce Cleveland on why most companies fail in the go-to-market phase—and how to avoid it. The conversation dives into the Traction Gap Framework, from MVP to Minimum Viable Company, and explores the crucial role of purpose, culture, and emotional intelligence in scaling a business.

Whether you’re a founder, product leader, or investor, this episode offers practical insights into how market engineering can help you build traction, momentum, and lasting value.