News and Insights

Introducing a Market Engineering Application: Turn Your Vision Into Market Advantage

When Agents Sell to Agents: Rethinking Demand Generation and the Real Work Left for People

The SaaSpocalypse? Why Usage, Outcomes, and Expertise Mean SaaS Is Far From Dead

Are AI Advances Destroying Traditional Moats? Why the "Expertise Moat" May Be the Only Defense Left

Don't Lead With a Demo: What Investors Actually Look for in First Meetings

Will AI Outgrow Its Human Handlers? Why Operational Thinking, Not Just Prompting, Will Define Human Value in the Age of Agency

Raising the Bar on Interviewing: How to Hire for Fit, Skills, and Company Success

From System of Record to System of Intelligence: Why It's Time to Reinvent Your RevTech Stack

Why I Keep Talking About NSR AI (Neural-Symbolic Recursive AI)—And Why You Should, Too

Category + Cause: How Movements Create Market Leaders

Why Culture is Every Company’s Hidden Performance Engine And How Performance Intelligence Makes it Real

AI, Culture, and Leadership: Protocols for the Traction Gap and Market Engineering Era

The Rise of the AI-Native Startup: Why Non-US Innovators No Longer Need Silicon Valley

Digital Transformation, AI, and the Criticality of Process over Technology: A Comparative Analysis

Why Market Engineering Is the Catalyst for Brands in the Age of AI-Driven Demand

The Business Book is Dead. Long Live the Business Book.

“Beyond the Digital Twin: Why Expert Models Are the Mind, Not Just the Memory”

Market Engineering the Post-Remote Era: Why Your Operating Model Story Is Now as Critical as Your Product Pitch

The Crucial Distinction: Category Design vs. Market Engineering

Market Engineering ≠ Marketing Engineering: Why Only the CEO Can Lead the Charge

2025’s Five Boardroom Mandates—And Why a Systematic Approach Is Non-Negotiable

The Market Engineering Mindset: Why CEOs Must Learn to be “Market Engineers”

SEO’s Existential Crisis: How AI Is Rewriting the Web

Not Every Software Startup Needs to Become a Platform—And That’s a Good Thing

PromptOps: Marketing’s New AI Discipline

Are You Ready for the Age of Agent-to-Agent Marketing? How CMOs Can Prepare for the Coming Shift in Buyer Behavior

The Knowledge Worker is Dead

My Digital Twin

Enterprises and the Innovation Hurdle

Book Review: Traversing The Traction Gap by Bruce Cleveland

The Traction Gap Framework: It’s Not Just For Startups

In Search of “Product Market Fit” is a Mistake

Will AI-Native Applications & Agentic Systems Rewrite the T2D3 Revenue Growth Model?

Adapting the Traction Gap Framework for the Enterprise

Market Engineering v Demand Engineering

Optimizing for Conversational Search

The Birth of a Category

Category Design & Measurement

The Market Engineer Newsletter: Volume 1