Scaling Early Stage Companies

On LeadGenesys’ Scaling B2B Demand Generation series, Jeff Kostermans sits down with Bruce Cleveland to discuss what it really takes to scale early-stage companies. Drawing from the Traction Gap Framework, Bruce shares how market engineering—category design, positioning, and go-to-market strategy—can make or break a company between MVP and scalable growth.

This episode is packed with tactical insights for founders, GTM leaders, and investors navigating the high-risk early phases of company building.