Why Your Startup Is Burning Cash — The Real Startup Killers

On MedTech’s #1 Podcast, host Omar M. Khateeb interviews Bruce Cleveland on the real reasons 85% of startups fail—and what to do about it. They dive into the Traction Gap Framework, market-product fit, and how to avoid the fatal mistake of hiring sales too early.

Bruce shares how market engineering can multiply a company’s valuation and recounts how he helped shape the Enterprise AI category and scale C3.ai to IPO.

If you’re a founder, executive, or investor, this episode is a must-listen masterclass in building real, durable traction.